Evidence-Based Management looks at 4 Key Value Areas. Defined measures will vary by organization, but all 4 areas contribute to an organization’s ability to deliver business value. KVA goals and example measures for each area are further defined in the EBM Guide.
| Key Value Area (KVA) | |
|---|---|
| Current Value | Measures value delivered to customer or user today |
| Unrealized Value | Measures value that could be realized by meeting all potential needs of the customer or user |
| Ability to Innovate | Measures the ability to deliver a new capability that might better serve a customer or user need |
| Time to Market | Measures the ability to quickly deliver new capability, service, or product |
The key to understanding results and measures is in the ability to inspect and adapt based off that information. This is one way that EBM differentiates its framework over basic (OKR) Objective Key Results approaches. Examining the 4 Key Value Areas in EBM will help you bring forward a common understanding of an organization’s capabilities and product delivery practices. It drives the ability to make informed and evidence-based decisions for organizational learning and continuous improvement. This is very different from having Objectives and Key Results dictated from the C-Suite and will help with creating a culture of continuous improvement putting your organization on the path to competitive advantage.
Measure Outcomes NOT Output.
Next Steps
Contact us to learn more about putting your firm on the path to Evidence-Based Management or sign up for one of our public workshops.
